In the limelight of the boxing world, Shakur Stevenson is all set to showcase his prowess in an upcoming fight with a significant style upgrade, thanks to a new sponsorship deal with Reebok. On November 16, Stevenson will step into the ring against Edwin De Los Santos in Las Vegas, flaunting a custom Reebok mid-cut boot, complete with his initials—an ensemble tailored for the two-division world champion’s ESPN headline event.
Stevenson’s partnership with Reebok marks the latest athletic alliance for the brand, joining a stellar lineup that includes NFL quarterback Justin Fields and basketball icons Shaquille O’Neal and Allen Iverson, who have recently stepped into leadership roles within the company. With O’Neal’s shared Newark heritage and admiration for Stevenson, the sponsorship seems as much a nod to potential as it is to the city they both call home.
Looking beyond the immediate bout, Stevenson envisions a lasting relationship with Reebok, potentially expanding into a range of boxing and lifestyle footwear, as well as athletic apparel. His aspirations are backed by Reebok’s history of innovative collaborations and trendsetting, a path Stevenson is keen to tread himself.
As the fight night draws near, not only will Stevenson’s physical agility be tested, but also the new partnership’s ability to resonate with fans. If successful, this deal could pave the way for further integration of high-profile athletes into the brand narratives of major sportswear companies, while propelling Stevenson into a new arena of sports fashion influence.
Image Credit: Top Rank