Ernesto “Tito” Mercado, an undefeated junior welterweight prospect, has ambitious aspirations. The 21-year-old is chasing world championship titles and all-time greatness. However, what he decidedly does not wish to become is what he refers to as an “Instagram fighter.” In Mercado’s view, many fighters are more engrossed in social media clout than the actual sport, prioritizing live streams, selfies, and TikTok over rigorous gym training.
Despite recognizing the importance of self-promotion in contemporary boxing, Mercado insists his primary focus remains on honing his skills and the sport itself. “My focus is working on my skills, and if I have time to go there, post and promote myself, then that's what I’ll do. But my main priority is boxing,” says Mercado. The sport has been his life’s constant since childhood, something he realizes has necessitated sacrifices, including missing out on family events and leading a “normal” life.
On July 4th, in Nicaragua, Mercado is preparing for a Saturday bout against Xolisani Ndongeni. Ndongeni, with a record of 31-2 and a streak of five consecutive wins, presents a seasoned challenge for Mercado. Despite his short professional career, Mercado has shown fearlessness, battling against veterans rather than opting for easier “seasoning” fights.
Mercado is not your average young boxer. His straight-talking, confident attitude sets him apart, as does his relentless commitment to the craft. He is ready and eager to seize a title shot should it be offered tomorrow. Mercado acknowledges that the politics of the sport can complicate things, but his philosophy is unyielding: “when you keep knocking, eventually somebody’s going to open.” Even though the industry might hesitate to open the door to a 21-year-old with less than 20 fights, Mercado is resolute in his belief that his moment in the spotlight is imminent.