The upcoming “Day of Reckoning” boxing event in Saudi Arabia, scheduled for December 23, is a refreshing example of a customer-centric approach in the world of sports. Featuring eight high-quality matchups, the event organizers, led by Turki Alalshikh, have taken a commendable step by instructing broadcasters worldwide to maintain reasonable pay-per-view (PPV) fees. This decision, aimed at making the event accessible to all boxing enthusiasts, contrasts sharply with the usual trend of steep PPV prices.
Alalshikh emphasized the event’s importance, remarking on the exceptional lineup where each fight has the potential to be a headliner. He articulated his team’s commitment to making the event affordable for fans globally, leading to the PPV fees being set at $39.99 in the US and Canada, £19.99 in the UK, and $21.99 in other regions.
The card, labeled as one of the most thrilling in boxing history, stands out for its fan-friendly pricing in an era where big fights often command hefty fees of around $80 to $90 in the US. The reasonable PPV cost for such a stacked card is indeed a welcome move for boxing fans who often feel the pinch of high PPV rates.
Among the notable fights on the “Day of Reckoning” card are the highly anticipated matchups between Anthony Joshua and Otto Wallin, and Deontay Wilder and Joseph Parker. These fights are particularly significant, as Joshua and Wilder are expected to finally clash next year, provided they secure victories on December 23. Other exciting bouts include Jarrell Miller vs. Daniel Dubois, a heavyweight contest that has garnered attention due to Miller’s controversial career marred by failed drug tests.
Image Credit: Matchroom boxing