Turki Alalshikh wants Tyson Fury vs Anthony Joshua to take place at Wembley Stadium with a 1 a.m. ringwalk in order to place the fight in U.S. prime time.
The proposal is built around global viewership rather than the traditional British stadium schedule. A late-night start in London would allow the fight to air around 8 p.m. ET in the United States, giving broadcasters access to a much larger television audience.
“We want the time zone of all the world, especially in America,” Alalshikh said. “If they allowed us to have Wembley late in the night, we want to do it in England. It is about the time and viewership.”
A standard Wembley main event around 10 or 11 p.m. would land in the United States during the afternoon or early evening, outside the strongest prime-time window. For a fight that is huge in Britain but less emotionally rooted in the U.S. market, the later ringwalk could increase pay-per-view sales and overall commercial reach.
From Alalshikh’s perspective, staging the fight at Wembley already gives British fans the chance to watch the country’s biggest heavyweight rivalry live. The later start is designed to make the event work internationally, especially for American viewers.
Image Credit: Sky Sports