The war of words between Eddie Hearn and Dana White has escalated once again, with the Matchroom chief delivering a fierce response to the UFC CEO’s latest criticism.

White recently claimed that Hearn lacks vision and suggested he is merely working under his father, Barry Hearn, who founded Matchroom in 1982. Speaking to The Stomping Ground, Hearn dismissed the remarks and questioned Zuffa’s direction in boxing.

“To say I don’t have any vision is really quite strange,” Hearn said. “When you talk about Zuffa… what’s their vision? Getting Max Kellerman to tell everyone that Callum Walsh is the next Roy Jones or putting Charles Martin on a headline show on a Sunday night in front of 126 people in your garage on a ring that looks like you’ve just got it out of a local club show. What sort of f&%king vision is that?”*

Hearn went further, contrasting Matchroom’s events with those staged by Zuffa. “At the moment, when you compare Matchroom shows to Zuffa show, quite frankly, Zuffa shows are absolute complete dogs&%t. They’re going to get better… but right now they’re trying to manipulate fight fans.”

Addressing White’s jibe about working for his father, Hearn fired back with a pointed comparison.* “Yes, I do work for my dad. But guess what? Dana White has worked for his daddy for a long time, the Fertitta Brothers. And right now, Dana White has got a new daddy, and his name is Turki Alalshikh.”*

Image Credit: DAZN